UPBEAT’s Best New Talent Award directs the limelight to Europe’s upcoming artists, the hidden pockets where heritage and new talent ferments, the uncharted musical landscapes off the mainstream path.
10 handpicked acts feature in a public vote running from July to September, with original music waiting to be discovered. The vote, just like the whole of UPBEAT, serves a diverse, future-proof music industry and artists performing in their original language, representing their unique heritage.
A jury of experts chose 10 emerging artists from 8 European countries, all of who add a unique flavour, inhabiting the borderlands between niche and popularity. This year’s selection spans the continent from North Macedonia, Estonia, Italy, Poland, Spain (Catalonia), Serbia, Hungary, and Slovakia, highlighting artists who sing in their original language and reinterpret their heritage.
The nominees are:
They all sing in their own language, their music can both surprise and connect audiences, and are eager to enter the European market with the drive of a debutant. Rooted in local heritage and filtered through our present reality, these bands are ready to reach broader audiences, and join Europe’s festival circuit.
All nominees receive mentoring and take part in UPBEAT’s extensive campaign with UPBEAT member festivals such as Tallinn Music Week, WOMEX and Waves Vienna. The winner, to be announced in September, gets a shot at Blogothèque’s Take Away Show format and a stint at PIN Music Conference in Skopje.
By voting, you support the future of music. Voters can win tickets to one of UPBEAT’s buzziest members: Tallinn Music Week in 2024.