Peter Dimitrov is the founder director of A to JazZ Festival & Showcase, taking place in Sofia, Bulgaria. He is a master of music (National Academy of Music) and master of media science (Sofia University), and now working on his Economy of Culture PhD thesis. His focus is on promoting Bulgarian jazz and world music scene internationally, collaborating with other festivals, developing of sustainability models in the festival sector and attracting international partners, investors in cultural economy and professional events to take place in Bulgaria. AtoZ Foundation, leading by Peter was a host of the European Jazz Conference in September 2022 in Sofia.